SP STUDIO
Stella Rosa Wine
Proposal prepared for
Stills, motion, or hybrid — your call
Food, beverage & lifestyle — shot with intention
Full-service production, start to finish
SUPPORTING VISUALS
Photography & Video by SP Studio
SFX 🔊 (volume up)
Video Direction & Production by SP Studio
CREATIVE APPROACH
The goal is clear: bring Stella Rosa’s flavor, fizz, and fun to life through vibrant, tactile imagery with an irresistible, “got-to-have-it” appeal. Across the suite of videos, we’ll create a cohesive world that’s bright and playful, giving each product its own identity through distinct flavor cues and complementary, color-blocked set design. Translucent wine, juicy fruit, and beautifully lit bottles will blend the polish of a premium beverage campaign with Stella Rosa’s sophisticated, yet approachable personality. The intention is to make the flavor something viewers can almost taste through their screen, capturing effervescence and vibrant fruit notes as inspiration to “Stellabrate" any occasion (or no occasion at all).
The camera will explore the details that make each product unique: controlled highlights outlining the bottle, bubbles rising through the wine and the texture of freshly cut fruit. Macro lenses, selective focus, and controlled camera movement will draw viewers in, while the use of high-speed capture will reveal flowing wine and suspended drips in vivid detail. Working with our food stylist and practical effects team, we’ll choreograph fruit bursts, pours, and splashes that express each flavor’s character and build toward a striking hero bottle shot.
In post-production, rhythmic cuts, selective speed ramps, and match cuts will connect fruit, liquid, and bottle into energetic stories. A vibrant, cohesive color grade will enrich each setup’s palette while maintaining accurate product colors. Sound design will be integral to the finished films - delicate fizz, the rush of a pour, and the crisp impact of a splash will complement an upbeat music track.
WHO WE ARE
SP Studio is an award-winning photography and video studio based in Seattle, specializing in food, beverage, and lifestyle content. Led by photographer and director Scott Pitts, our passionate team thrives in a dynamic, fast-paced environment where we create impactful content across multiple platforms.
With the support of a trusted network of industry partners, we collaborate with forward-thinking brands to produce compelling visuals. From our expansive 6,000 sq. ft. multi-level studio to our thoughtfully curated prop collection and two full-service kitchens, we take pride in crafting extraordinary imagery, surrounded by artistry at every turn.
WHAT WE DO
Our team works closely with direct-to-brand clients and their agencies to craft innovative content across all platforms—eCommerce, advertising, social media, and beyond. And we truly love every step of the process.
Taking an integrated production approach, we assist clients with everything from developing initial style guides to managing their metadata. Our goal is to deliver exactly what they need—high-quality, engaging content. A true soup-to-nuts solution.
We’re experts in designing efficient workflows that scale productions from 1 to 1,000. With the ability to capture both stills and video simultaneously, we ensure a seamless, multi-format approach to visual storytelling.
SERVICES
PHOTOGRAPHY
VIDEO
CREATIVE DIRECTION
PRODUCTION
CASTING & USAGE NEGOTIATION
LOCATION SCOUTING
CATERING
PROJECT MANAGEMENT
STYLING
FOOD STYLING
WARDROBE
HAIR & MAKEUP
SET BUILDING & PROPS
POST PRODUCTION
DIGITAL ASSET MANAGEMENT
IMAGE RETOUCHING
VIDEO EDITING
COLOR GRADING
THE TEAM
SCOTT PITTS
DIRECTOR / PHOTOGRAPHER
XIAONAN WANG
LEAD ART DIRECTOR / PHOTOGRAPHER
KAYLA DUMO
HEAD OF PRODUCTION & CREATIVE OPERATIONS
PARTNERING WITH GLOBAL BRANDS
“Films that look like a fancy food magazine layout come to vivid life.”
- The New York Times
“We’re officially starving.”
- The Huffington Post
“Holy f@#kballs that’s incredible.”
- George Motz, Travel Channel host
THANK YOU
I want to thank you for this opportunity. As a director, I take a great deal of pride in my ability to communicate clearly not only with crew and creative, but with clients as well. I'm an extremely prepared leader on set, intent on creating a collaborative, enjoyable and productive experience.
This proposal is a framework for an overall approach; one that we would further refine and shape together.