By tapping into current social media trends, we aim to highlight everyday moments with unique, compelling edits. These 10 concepts are crafted to drive engagement around Wild Roots, with the flexibility to showcase a range of products or focus on a single SKU. We see endless creative potential to bring these ideas to life through full-motion video that’s visually striking and perfectly aligned with the brand.
DROP IT LIKE IT’S HOT
A shiny glass bowl sits empty on a vibrant color-blocked set. A female hand with colorful nails enters the frame, dropping a single piece of trail mix into the bowl. The slow, deliberate fall of the piece creates a moment of anticipation, leading to a smooth match cut that reveals a perfectly styled bowl brimming with trail mix.
FROZEN IN TIME
A hand with colorful, manicured nails enters the frame holding a handful of mix. With a playful flick, the hand tosses the mix into the air. The toss creates a dynamic, engaging visual moment frozen in time giving the viewer a 3D look at the mix perfectly suspended in mid air.
IN YOUR FACE
In a colorful scene, talent sits in a chic chair next to a sleek side table. A bag of Wild Roots sits in her lap. With a playful glint, she pulls out one piece and hold it up to the camera. As she reaches forward, the hand and piece become hero-sized, filling the frame with a striking, larger-than-life perspective. The visual punch of the scale adds a fresh, eye-catching moment.
STACKS ON STACKS
A bag of Wild Roots sits next to a sleek bowl as pieces of mix cascade through a bold, color-blocked set. Each element drops through a stacked series of 16:9 frames—layered and aligned—to craft a seamless 9:16 vertical sequence resulting in a playful, multi-dimensional flow of shapes and textures.
COLLAGE
A vibrant collage of still photographs unfold on a bold, color-blocked set, featuring playful props and sleek styling. Macro close-ups capture individual pieces of the mix—textures popping, colors vibrant. Talent’s hands gracefully present and cradle the mix, adding a tactile, intimate feel. The result is a visually rich mosaic that draws viewers into every detail.
IN LIVING COLOR
On a bold, color‑blocked set, the scene starts in striking black & white—until talent drops a single piece of trail mix into the bowl. When it lands, the frame bursts into full color, illuminating the vibrant hues of the set, the mix, and the moment itself.
IN THE BAG
A camera lens is tucked inside a bag, peering up at a “blue sky.” Female talent reaches in and gently opens the bag to start revealing its contents—sunglasses, bag of Wild Roots, sunscreen, etc - immersing viewers in a satisfying moment of discovery and surprise.
SPILL THE BEANS
On a vibrant color‑blocked set, a bag of mix spills… in reverse. Pieces fly up and back into the bag in a perfectly choreographed rewind, creating a playful, hypnotic moment that feels fresh, fun, and totally social.
TASTE EXPLOSION
Wild Roots mix is artfully arranged in the brand’s logo on a color-blocked surface. As the camera holds steady above, the trail mix fractures and floats upward in slow motion, each piece drifting toward the lens. This suspended reveal transforms the logo into a dynamic visual moment that allows the final edit to be looped as a “bounce.”
LIFE IS A PICNIC
A sunlit picnic scene unfolds outdoors, scattered with an inviting mix of food items. Amidst this fresh, vibrant spread, Wild Roots mix takes center stage—its colorful, textured pieces catching the light and complementing the effortless vibe.
