By tapping into current social media trends, we aim to highlight everyday moments with unique, compelling edits. These 10 concepts are crafted to drive engagement around Wild Roots, with the flexibility to showcase a range of products or focus on a single SKU. We see endless creative potential to bring these ideas to life through full-motion video that’s visually striking and perfectly aligned with the brand.
FROZEN IN TIME
A hand with colorful, manicured nails enters the frame holding a handful of mix. With a playful flick, the hand tosses the mix into the air. The toss creates a dynamic, engaging visual moment frozen in time giving the viewer a 3D look at the mix perfectly suspended in mid air.
IN YOUR FACE
In a colorful scene, talent sits in a chic chair next to a sleek side table. A bag of Wild Roots sits in her lap. With a playful glint, she pulls out one piece and hold it up to the camera. As she reaches forward, the hand and piece become hero-sized, filling the frame with a striking, larger-than-life perspective. The visual punch of the scale adds a fresh, eye-catching moment.
IN THE BAG
A camera lens is tucked inside a bag, peering up at a “blue sky.” Female talent reaches in and gently opens the bag to start revealing its contents—sunglasses, bag of Wild Roots, sunscreen, etc - immersing viewers in a satisfying moment of discovery and surprise.
DROP IT LIKE IT’S HOT
A shiny glass bowl sits empty on a vibrant color-blocked set. A female hand with colorful nails enters the frame, dropping a single piece of trail mix into the bowl. The slow, deliberate fall of the piece creates a moment of anticipation, leading to a smooth match cut that reveals a perfectly styled bowl brimming with trail mix.
SPILL THE BEANS
On a vibrant color‑blocked set, a bag of mix spills… in reverse. Pieces fly up and back into the bag in a perfectly choreographed rewind, creating a playful, hypnotic moment that feels fresh, fun, and totally social.
